Hi! I’m Chef Asif.

Chef Asif is a Central Sales Chef in Unilever Food Solutions. My culinary journey began in my childhood, where I developed a passion for cooking by learning traditional dishes from my mother. From an early age, I gained hands-on experience in preparing food at home, which laid the foundation for my love of flavors, techniques, and kitchen discipline.

I’m a multi Cuisine chef, Continental and Chinese cuisine expert with over 7 years of leading top-tier Restaurants kitchens. From crafting mouthwatering recipes to fine-tuning kitchen workflows, I’m here to share everything I’ve learned—so you can cook like a pro, manage your kitchen confidently, and delight every guest.

Whether you’re launching a restaurant startup or need culinary tips for your kitchen, I’m here to help—no ego, just expertise. With an educational background, Asif combines practical kitchen expertise with strong organizational skills and a results driven approach to modern food service operations.

Culinary Skills

Menu Development

Kitchen Management

Recipe Innovation

Staff Training

Food Plating

Inventory Control

Cost Management

Time Management

Food Safety (HACCP)

Hygiene Compliance

Knife Skills

Quality Control

Culinary Creativity

Menu Engineering

Flavor Profiling

Private Chef

Station Setup

Supplier Coordination

Customer Service

Event Catering

Frequently Asked Questions

Get answers to common questions about Chef Asif’s culinary consulting services across Pakistan and UAE

Who is Chef Asif? +
Chef Asif is a Central Sales Chef – Unilever Food Solutions. I am a professional Continental cuisine chef with over 7 years of experience leading high-end kitchens in Pakistan.
What kind of food does Chef Asif specialize in? +
Chef Asif specializes in Continental, Fast Food like Pizza, Sandwich, Burgers and fusion cuisine, blending classic techniques with modern flavors.
Where has Chef Asif worked? +
I have led kitchen operations at top restaurants in Faisalabad, Islamabad.
What is Chef Asif’s cooking philosophy? +
I believe great food is about more than taste, it’s about who you share it with and how it’s made.
What are Chef Asif’s most popular recipes? +
Some fan favorites include Italian Chicken, Basil Tomato Fish, Mexican Beef, American Burger and Cheese Lava burger with Arabic Taste.
What makes Chef Asif different from other chefs? +
I combine professional kitchen management, recipe development, and food styling—bringing a complete culinary package.
How does Chef Asif manage busy kitchens? +
I focus on workflow planning, inventory control, staff training, and quality assurance systems.
Does Chef Asif share recipes online? +
Yes, Chef Asif regularly shares step-by-step recipes with chef tips on his blog and social media.
How can I learn food plating techniques from Chef Asif? +
Chef Asif teaches food styling and plating methods in his masterclasses and YouTube tutorials.
What tools and equipment does Chef Asif recommend? +
I use professional-grade knives, cast iron pans, and digital thermometers for precision cooking.
Is Chef Asif available for restaurant consulting? +
Yes, I offer consulting for startups and established restaurants on menu development, staffing, and kitchen setup.
Where is Chef Asif based? +
Chef Asif is currently based in Faisalabad, Pakistan, but travels for events and consulting projects.
What are Chef Asif’s kitchen management tips? +
I emphasise cleanliness, prep schedules, communication, and team accountability.
Can I request a custom recipe from Chef Asif? +
Yes, you can contact me for recipe consultations or personalized menu planning.
What makes Chef Asif’s menu design services unique? +
As a restaurant menu design expert, I create balanced menus that combine customer appeal with kitchen efficiency and cost control.
Can Chef Asif help reduce food costs? +
Absolutely. I help minimize waste and optimize ingredients, typically reducing food costs by 15–25% without sacrificing quality.